Pop Up Stores

Trend Tour: Anya Hindmarch Service Station

With the beginning of London Fashion Week soon upon us, lots of exciting pop-ups and stores are happening all over the city. I made my first pit stop to see Anya Hindmarch’s pop-up store in the car park in Selfridges. The Anya Hindmarch Service Station is a pop-up installation inspired by the womenswear designer’s autumn/winter collection.

London retail, pop-up, London pop-up, Selfridges, Anya Hindmarch, Anya Hindmarch Service Station, retail innovation, London retail, trend tours

Anya Hindmarch spoke about the creative direction behind the pop-up and said that doing a pop-up in the car park felt so right. She is well known for creating fashion that makes you smile, which explains her interest to create a pop-up that was creative and stylish, but also offered fun experiences for shoppers.

London retail, pop-up, London pop-up, Selfridges, Anya Hindmarch, Anya Hindmarch Service Station, retail innovation, London retail, trend tours

The innovative space offers a selection of interesting products and services. These include exclusive service station merchandise like condoms, nodding dogs, high-vis jackets that you can personalize with your name as well as the chance to have a hot car wash photograph. The beautiful designed accessories included themed bags and stickers in the style of road signs and markings. The pop-up also promises a selection of treats provided by the well-known roadside restaurant Little Chef.

London retail, pop-up, London pop-up, Selfridges, Anya Hindmarch, Anya Hindmarch Service Station, retail innovation, London retail, trend tours

In terms of retail innovation, this shows a very creative use of space. It’s conceptual and provides an engaging experience for the consumer. If each store were this fun and all encompassing, the retail world would be a gallery of designer’s minds.

London retail, pop-up, London pop-up, Selfridges, Anya Hindmarch, Anya Hindmarch Service Station, retail innovation, London retail, trend tours

To experience the latest in London retail for yourself, take one of the Insider Trends trend tours

All images: Mylene Spencer