Paris has a reputation for being a city of elegance and culture and this has an influence on retail design.

Many of the stores this month want to create beautiful architectural spaces, fusing fashion and art. This can include displaying products as though they are art pieces, incorporating sketches and designs, or commissioning art.

Luxury is the other key theme, with brands hoping to tap into a high value market that wants the best for their skin, style, home and children.

Get inspired by the concepts and designs of the best new retail in Paris.

Image credit – Alaïa

Alaïa, Élysée

Luxury brand Alaïa has launched its new flagship this month in Rue Du Faubourg Saint-Honoré.

The brand wants to make the retail space more architectural, with items of clothing functioning as works of art. There are also other art pieces that have been contributed, such as a table by Ron Arad and a sculpture called Elephant Memory Final by artist Diamond Stingily.

The design reflects Alaïa’s approach to style, with rounded, sculpted staircases, furniture, mirrors and rooms. The colours are nude tones and pale pink, to better showcase the range of dresses and accessories. Customers can also find a Milanese eatery, Le Café Sant Ambroeus, on the mezzanine floor.

Image credit – Orveda

La Maison Orveda, Rive Gauche

Premium skincare brand Orveda has opened a new boutique spa on 6 Place Saint-Sulpice.

The brand envisages the spa as a hub for personalised beauty treatments and the design evokes the idea of quiet luxury.

Customers are able to get a skin diagnosis from Orveda advisors and test beauty products. There are also separate rooms on the upper floor for a range of facial massages and skin treatments, including the Youth Glove Protocol for hands and the Omni Solution for face, neck and shoulders.

Orveda also wants to become a cultural hub and space for beauty science by offering a range of events, such as longevity conferences and masterclasses.

Rivedroite, Louvre

Another new store arriving this month is the Rivedroite Club from sustainable accessories label Rivedroite.

The store features sustainability in the design, with pieces sourced from vintage places and the use of recycled fabrics (much like the brand’s bags), and modular fixtures and fittings to provide flexibility.

Rivedroite Club has been designed to launch the brand’s new range of clothing, with t-shirts, sweaters and other accessories offered alongside Rivedroite’s popular bags. In keeping with the sustainable ethos, customers can repair and refresh clothing, including those purchased elsewhere, with charms and embroidery.

The brand has also collaborated with a number of partners to offer other experiences to customers, such as a café with coffee from Plural and food from Margo Coffee & Food, books from Bonjour Jacob and vinyl from Smile Bazaar.

Image credit – Cybex

Cybex, Louvre

German baby home products brand Cybex has launched its first physical store in Paris.

The brand wants to provide elevated luxury to parents with children, offering them elegant pieces that fit in with their own style.

The store uses cream colouring along with rounded design to create a relaxing and chic space. Some products are arranged into a room-like setting, while others are on shelving with soft backlighting to make them stand out.

Customers can browse the full range of baby seats, carriers and prams, along with other accessories.

Image credit – Stone Island

Stone Island, Louvre

Another store arriving in the first arrondissement is Italian fashion brand Stone Island.

The new flagship incorporates designs from OMA / AMO such as dark colours, metal and futuristic fixtures. There is also a Mo Yasin speaker to play music from the Stone Island Sound project and a glass display case for customers to view Stone Island pieces from its archive.

The opening was celebrated with a new limited edition bomber jacket, the Glass Cover-TC, of which only 15 exist. Customers are also able to browse the full range of Stone Island products.

Image credit – Songzio

Songzio, Marais

The first flagship boutique from Korean fashion brand Songzio opened in the third arrondissement.

The design of the store is brutalist, with the use of concrete and raw materials, juxtaposed with colourful artworks by Songzio. These artworks represent the inspiration for various collections, whether season or colour. The space is designed to be explored, with a jewellery drawer suspended from a concrete wall thrust into the centre of the store.

There are spaces for VIP guests to view exclusive collections from the Songzio runway, and further buildings for private appointments.