London has everything from street fashion and markets to boutiques and luxury retailers, making it a popular location for fashion and beauty brands.

Service is the key theme in retail, with many brands not only offering core products, but cafes, engraving, welding, spa treatments, workshops and community events.

Stores we have found include a supermarket-themed beauty pop-up, a Paris apartment style perfumery and a Gen Z-infused piercing and tattoo space.

Get inspiration for your retail strategy from the best new retail in London this month.

Image credit: Astrid & Miyu

Astrid & Miyu, Carnaby Street

Jewellery label Astrid & Miyu has launched its new flagship and concept store, House of A&M.

The store is decorated with different shades of pink and light woods and has a custom made orb suspended from the ceiling.

When entering, customers will find a welding station and seating area, where they can have a charm bracelet created. Elsewhere on the ground floor, shoppers can browse the House of Astrid & Miyu capsule, Pearl Jewellery and Icons collections.

There are three studios for piercing and tattoos, located on both the ground and first floor, named Air, Water and Earth. The first floor also contains the A&M Kiosk, where customers can collect items they have purchased throughout the store, and the A&M Café, to relax with matcha or coffee from Cha Oom and Elsewhere Coffee.

Image credit: Lush

Lush, Covent Garden

It’s a triumphant return to Covent Garden for beauty brand Lush, with the arrival of a new store.

The store will offer 12 spa treatments involving hot stones, reflexology, music and yoga, with names like Hard Days Night and The Highlands. Customers will also be able to purchase from a range of Lush products, including classic formulations recently reintroduced. The space will also be able to host Spa Parties with mask making, skincare advice, massages, and goodie bags.

There were a number of events held on launch day, including a free Lush goodie bag for the first 100 customers, free massages, and a series of free workshops for face masks and bath bombs.

Abercrombie & Fitch, Spitalfields

Abercrombie & Fitch has seen rising popularity for its fashion due to a renewed interest in all things ‘90s, leading to the launch of a new store in the iconic East End market.

The store embraces the new inclusive ethos at the brand, with its range of women and menswear, including the Curve Love range. Click and collect services are also available.

The space includes an art exhibition of local photography from around London.

Alo Yoga, Regent Street

Fitness wear brand Alo Yoga has opened a new flagship in one of London’s most popular shopping locations.

Visitors to the store can find the brand’s full collection of clothing, from performance products to loungewear, for men and women. There is also a smaller range of accessories such as wellness items. Alo Yoga’s new trainers are highly desirable and the brand has created a space for customers to try on these products.

There are also areas for visitors to take photos for social media, including in front of a large tree.

The brand is hoping to connect with runners in the community with the launch of its Alo Run Club and customers can also expect other events throughout the year.

Image credit: Selfridges/Benefit

Benefit, Oxford Street

The cosmetics brand has collaborated with Selfridges to create a supermarket themed pop-up, The Benemart.

The pop-up is designed to resemble a retro British store but with a bright pink twist. The products on the shelves are special limited edition gift sets for eyes, brows and skin. These products include a selection of cans such as Soup’d Up Beauty and Peas, Love & Pores, a coffee cup called Whole Latte Lashes and a makeup bag that resembles a crisp packet, called Lookin’ Crisp.

The pop-up will be at Selfridges in London from 22-28 August in the Beauty Hall, and then from 29 August to 29 September in the Food Hall.

Diptyque, Covent Garden

Following the successful launch of its new Maison concept, Diptyque has opened another store in London.

This new space is designed to evoke the brand’s history by looking like a Parisian apartment . This includes commissioning Charlotte Bohn, a French artist, to design and create a ceiling mural and landscape along a fragrance wall. The brand also likes to support local artists who were tasked with creating flooring that looked like a cobbled street.

Diptyque’s signature green colour runs throughout the store, and a number of vintage items have been collected for decoration and lighting.

Customers visiting the store will be able to purchase from Diptyque’s range of products, and services such as engraving and personalisation.