Fashion stores are the big trend launching in New York this month, perhaps buoyed by the recent attention on the capital from Fashion Week.

There are some broad themes across the stores, though many retailers are also adding their own touches. Personalisation, customisation and bespoke alterations or products are a continuing key trend in retail. Stores this month are using locations to tease products before they’re available online, encouraging customers to embellish items to make them unique, or offering bespoke services for shoppers to create something entirely bespoke.

Art is another element cropping up in retail, and particularly in fashion. Many stores this month either offer beautiful architectural spaces designed by artists, or invite artists to take part in exhibitions and displays.

Finally, community and finding new ways to connect with customers and fans is a big part of retail this month. Sports teams are now finding new ways to create exciting activations and rewards for fans, while others offer café spaces for customers to connect and unwind.

Image credit – Printemps

Printemps, Manhattan

Luxury French brand Printemps has launched its new store in New York.

The store has been designed by Laura Gonzalez to resemble a Parisian living space, with different themed rooms to discover products. The space uses fluid and curved architectural features for a chic but modern feel. Additionally, there is flexibility designed into the space, to allow the brand to create pop-ups and events, keeping things fresh and interesting for customers.

Visitors can find beauty products in the Apothecary, an elegant green bathroom, and footwear in the Red Room, a stunning space with red and gold tiling and metal sculptures that look like lace. There is also a dedicated space for athletic shoes, which includes collaborations with other brands, and an innovative LED ceiling. 

There are a number of restaurants, cafes and bars for shoppers to relax in, including French dining space Maison Passerelle, bistro Salon Vert, a champagne bar, cocktail bar the Red Room Bar, and Café Jalu, for coffee and pastries.

Image credit – Santoni

Santoni, Madison Avenue

Celebrating 50 years in business, Santoni, an Italian footwear brand, has opened its largest flagship in New York.

The space is light and airy in warm and nude tones, with Italian marble throughout to create a sense of elegance in the space. The designer, Patricia Urquiola, also took inspiration from skyscraper patterns and incorporated these details across the store.

On the upper level, customers can find a display area of leather products, accessories and footwear, along with seating to relax. Visitors heading to the lower level can find the Bespoke Santoni space, where Santoni crafts people can create bespoke footwear, or repair and refresh customer’s existing Santoni products.

Image credit – Buying Square

VIBE TWLV, Brooklyn

A new experiential store courtesy of South Korean start-up Buying Square has opened this month.

The store is designed to be modern and futuristic, with concrete flooring and modular fixtures. The space is infused with technology, including lighting and screens that respond to music in the store. The central area of the store features a “mystery box” that will interact with customers.

The store will feature a range of exciting designers such as RECTO, KidSuper and Martine Rose, as well as highlight up and coming South Korean designers and artists. The first exhibition is called Urban Kawaii: Hyper Hybrid, which features pop artists.

Image credit – Unsubscribed

Unsubscribed pop-up, Flatiron

A new pop-up has launched from fashion brand Unsubscribed.

The brand offers slow fashion items, with the pop-up aiming to reach a new audience of fashion consumers in New York. The pop-up features pale wooden floors with black shelving units, tables and rustic benches to display the brand’s chic, relaxed products.

Customers will be able to find a curated selection of the brand’s range, also being able to view some items before they appear in online stores. The pop-up also contains an archive for shoppers to view and purchase items from prior collections. Additionally, Unsubscribed is planning a range of in-store events, such as customisation services and sip & shops.

Mets House NYC pop-up, Union Square

The iconic New York Mets have launched a new pop-up this month.

The space will allow fans to interact with the Mets in a different way, and take part in events. Visitors will be able to enjoy Mets-themed art and live DJ sets, and families can take their children for ice cream, crafts and face painting.

Interactive elements are available, including a Gaming Wall and Match Your Swing, where fans can compare their swing to Mets players past and present. There are also Mets products that visitors can purchase, such as 2025 merchandise, Mets House items, and limited edition items, with discounts when the Mets win. A selection of vintage baseball cards will also be available from Mini Mets Museum, an archive or memorabilia.

Image credit – Hourglass

Hourglass, NoLita

A new global flagship from beauty brand Hourglass has launched in New York.

The store has a luxury feel, designed to feel like a sumptuous and elegant living space. Hourglass has also incorporated specialist lighting designs to help provide a suitable space for testing makeup. This includes colour correction in the ceiling lights, mirror lighting, and stands near the large window for natural light.

In the centre of a store there is a beauty bar made of marble and natural materials which houses Hourglass’ beauty products.

The brand is planning a range of events in the store, including Artist in Residence, panel discussions and art exhibitions.

Image credit – Golden Goose

Golden Goose, Meatpacking District

Footwear brand Golden Goose has opened a new flagship store in Manhattan.

The store design is a blend of architectural elements like concrete walls, along with a curated collection of vintage pieces. Customers can find shoes, clothing and accessories for men and women, along with a range of creative experiences.

The Co-Creation bar enables visitors to add personalisation to their Golden Goose items, with a variety of embellishments such as pins, patches and studs, and embroidery. For those looking for a more bespoke experience, they can visit the Artisanal Lab for a one-to-one appointment with makers.

There is also a space called Con Amore Corner, where shoppers can gift wrap their purchases with personalised options, purchase flowers, or relax with a coffee. Another interesting addition is the Music room, which has a curated selection of vinyl to listen to.