New York is the perfect blend of culture and history, leading to a diverse range of retail offerings.

History and location is one of the themes for retail this month as brands seek to incorporate original architectural features into their store designs, providing unique backdrops and connections to their products and services. They also connect with local brands and designers, such as the store we found which had a special beer brewed to celebrate its launch.

Using classes and workshops to enhance and complement product lines is the second theme for this month, with an activewear brand setting up a full calendar of fitness events, and a fashion retailer teaching customers about essential oils.

Read on for our full list of exciting new retail in New York.

Image credit: Dyson

Dyson, Manhattan

British technology brand Dyson has launched its second store in New York this month.

The store is located within an old firemen’s building which combines Dyson’s modern technology with original brick and cast iron features. The brand also wanted the store to resemble a farmers’ market, with products out on tables for shoppers to inspect.

Customers visiting the store will find the full Dyson product range across vacuums, hairdryers and styling, lighting, headphone and air purifiers. Some of these ranges form part of an interactive display, including styling stations for the hair products and a wall for customising headphones.

Image credit: MillerKnoll

MillerKnoll, Gramercy

Furniture design brand MillerKnoll has selected New York as the location for its latest flagship.

The brand sees the space as a design hub where it can combine the full catalogue of brands, services and products, across showrooms and retail. This includes Geiger, who provide executive office design services, including bespoke corporate furniture.

There is furniture, accessories and lighting in the Herman Miller store, including Scandinavian designs from Muuto and textile furnishings from Maharam. The store is laid out to resemble a home, with products in specific zones. Customers can also go on tours through the showrooms and get design inspiration.

Image credit: Orveda

La Maison Orveda, Manhattan

The first flagship from skincare label Orveda has launched in the United States.

The store design makes use of the original architecture of the building and is aiming to be both a spa and boutique. Beauty enthusiasts can browse products, relax in the lounge, or get a beauty treatment in one of three rooms.

The store also has a space for Coty Paris perfumes, with two specially commissioned artworks from 1-54 Contemporary African Art Fair, which represent two fragrances.

The brand plans to hold events in the future, such as talks and beauty masterclasses, as well as other art exhibitions.

Image credit: Whole Foods

Whole Foods Market Daily Shop, Upper East Side

A new store concept opened in Lenox Hill from food retailer Whole Foods.

The new concept is a small format space designed for customers in the city and also offers some local brands. These include over 400 products from brands like Dam Good English Muffins, Annie’s Ginger Elixir and Family Farmstead Dairy, all based in New York.

Customers will be able to find a broad selection of fresh fruit and vegetables, meats, sandwiches and meals, and speciality items. Additionally, Whole Foods is offering new ready-to-heat items and single serve meals, plus its first Juice & Java, for drinks, snacks and lunches.

The brand is expecting to offer other local brands at the store in future, and has had an exclusive beer developed by Talea Beer Co, the Lenox Hill Pilsner, to celebrate the launch.

H&M pop-up, Nolita

Popular fashion retailer H&M is launching a new pop-up this autumn and winter.

Open from 24 October to 29 December, the boutique is designed to be more than a place to purchase products and instead is seen as a cultural hub.

The brand plans to launch a number of activations and immersive installations in store. This will include one dedicated to aroma, where shoppers can take part in an essential oil workshop. A scent expert will teach customers about base oils and how to pair them to create personalised scents.

Customers will also be able to browse curated womenswear, homeware and beauty.