This month’s Parisian store launches are an eclectic mix of fun and architectural elements.

Designs incorporate everything from American vintage to French traditionalism, Brutalist design, and quiet luxury.

We’ve found a boutique that resembles a bazaar, a hub dedicated to representing multicultural Paris, and a luxury fashion designer influenced by fly fishing.

Here are the best new stores that launched recently in Paris for your inspiration.

Image credit – Bode

Bode, Louvre

Luxury fashion brand Bode opened its first new store outside of the USA in Paris.

The brand is the brainchild of award-winning designer Emily Adams Bode Aujla, with the store interior being designed by her partner, Aaron Aujla. The store’s ethos is about family and home, and making things relaxed and friendly for customers. Blending French and American influences, the store features framed photographs of American icons along with vintage French furniture. There is a nod to fly-fishing in the décor, from a rod over the door, to hooks and fly ties.

Customers visiting the store will find not only the brand’s current collection, but also exclusive items, including neckties with fly-ties, Eiffel Tower-embellished women’s lingerie, and berets.

Oysho, Élysée

Paris also sees the arrival of a new flagship store from Oysho, an activewear brand.

Formerly focused on lingerie, the brand has pivoted to sportswear and athleisure fashion. The new store concept is light and airy, with pale wood and silver fixtures.

When customers enter the store they can browse items suitable for yoga and Pilates, along with streetwear collections. On the next floor, they will find a leggings bar, where they can select leggings based on their fit. Shoes and accessories are also available to purchase, and self-checkout stands are dotted throughout the store.

Image credit – Merci

Merci, Rue de Richelieu

Boutique concept store Merci, which stocks curated clothing and homewares, has launched a second store in Paris.

Merci has chosen a former post office as its location, opening up the floor space to resemble a New York loft-style apartment, with exposed pipework along the walls and ceiling. The ceiling, originally dropped, was also knocked back to reveal an arched glass ceiling, flooding the space with light.

There are vintage displays and metal cabinets throughout the store, some left over from the post office. A Merci designer also used found materials to create rustic benches. Across all these surfaces and displays, there is an assortment of eclectic objects, such as books and decorative home items, curations of clothing, and home linens.

Image credit – Ami Paris

Ami Paris, Le Marais

Luxury French label Ami Paris has launched its latest store this month.

The store interior reflects quiet luxury, with pale coloured walls, stone flooring, concrete pillars and wooden seating. The first floor is reached via an impressive staircase with mirrored panels. Artwork can be found throughout, including pieces from Jean Prouvé and Charlotte Perriand.

Customers can find menswear and womenswear collated together, along with accessories across shelving. Those who have Ami items they no longer need can exchange them for vouchers as part of Ami For Ever. The brand is looking to develop this service further, including elements like a concierge.

Le Grand Magasin Éphémère, Butte-Montmartre

The International Youth Union has taken over a former Tati store in Paris for a new pop-up open until 29 June.

The store, designed by Youssouf Fofana, is dedicated to African fashion, art and design. This includes a boutique housing fashions from designers Free the Youth, Oma Ita and Maryse Segu, and a photo exhibition of work from Seydou Keïta and Malick Sidibé.

A workshop space has been set up to help people become entrepreneurs, offering events on branding and web design. Visitors will also find a library, bookstore and café.

CAMPERLAB, Le Marais

Footwear brand CAMPERLAB has launched its first standalone store in Paris.

The store’s interior, designed by Crosby Studios, is a series of jagged vignettes in concrete with a Brutalist design. This can also be viewed from shoppers passing by, as the window focuses on some of these openings. The centre features a futuristic space, with a silver seating area, chrome fixtures and a digital screen.

Customers are able to view the brand’s futuristic and functional products, including clothing, shoes and accessories, through these openings in the concrete. The design is both playful and simple, with the openings providing focus on the products.

The store’s website has been similarly redesigned to reflect the Brutalist design of the physical space.