Fashion Week gives retailers an opportunity to go big with their pop-ups. It is also increasingly becoming a teaching moment for sustainable fashion, with a variety of services being offered to customers alongside events.

This Fashion Week, we’ve found detergents offering repair services, and designers showing how to upcycle fabric. A beauty brand launched a café, and a social enterprise asked for donations to help those in poverty receive beautiful fashion items.

Here are some of the best pop-ups we’ve found for London and New York Fashion Week.

Image credit – The Rethink New Laundrette / Dylon Detergent

The Rethink New Laundrette / Dylon Detergent, London

Covent Garden was the location for a pop-up on circular fashion, courtesy of Dylon, a detergent that refreshes colours in clothing.

Running from 20-23 February, the Rethink New Laundrette aimed to help visitors learn about ways they could rework their own clothing instead of buying new items. The pop-up included masterclasses from fashion experts Emillie Ferris, Andrea Cheong, and others.

Visitors to the space could learn how to sew and repair clothing at Renew 101, how to turn items into a wash bag at Bagged It, and how to embellish items at Embroidery. There were also a range of prizes and embroidery personalisation on offer.

Image credit – London Fashion Week Shop

London Fashion Week Shop, London

The British Fashion Council launched an official pop-up on Regent Street as part of London Fashion Week.

Open from 22-24 February, the pop-up was specially curated by Lewis Bloyce and Ida Petersson to showcase archive and current items from famous London Fashion Week designers, such as Bianca Saunders, Completedworks and 16 Arlington.

The space also hosted a number of events, including masterclasses and panel discussions on subjects like sustainability, and had areas to customise clothing.

Give Your Best, London

Social enterprise Give Your Best runs an online platform for people to donate clothing for women and children in poverty. It partnered with ReLondon, a waste partnership of London boroughs and the Mayor of London, for a new pop-up.

As part of London Fashion Week, a physical space was launched for people to donate clothing. The space in Islington Square also offered a service for customers who needed simple repairs (such as buttons and hemming) and creative repairs (such as patching and embroidery).

Laura Mercier Le Mercier Daily Café, New York

Beauty brand Laura Mercier launched a café pop-up as part of New York Fashion Week.

The space was open from 7-8 February and combined the feel and look of French cafes and New York bodegas. The pop-up coincided with the launch of Laura Mercier Tinted Moisturizer, with visitors able to find out more about the story behind the product.

There were Instagrammable windows for visitors to take photos of, as well as opportunities to get a shade match for the Tinted Moisturizer from a Laura Mercier makeup artist. Free samples and teas and coffees were also available, as well as tote bags and baguettes for the first 100 visitors each day.

Two visitors also won the opportunity to go to New York Fashion Week and see the Simkhai Autumn Winter show with Laura Mercier.

Image credit – Haus Incubator

Haus Incubator Pop-Up, New York

Fashion agency and wholesaler Haus Incubator launched a pop-up open 10-19 February to showcase independent brands.

The designers featured included Icon Denim, Coldframe and LAAGAM, amongst others, with a showroom available for the media and buyers.

The designers and brands also held events in the space, such as Social Studies Lover’s and Friends cocktail party and Arête’s customisation, raffle and drinks party.

Zero Waste Daniel, New York

New York also saw the launch of a floral-themed pop-up from sustainability brand Zero Waste Daniel.

The store, which will be open throughout spring, features flowers made from fabric to show how fabric waste can be turned into beautiful fashion items.

There are 3D fabric florals that have been created from upcycled fabric scraps, which visitors to the shop can choose from to have a bespoke item created in-store. Customers can also purchase brooches, sweatshirts and other items with floral designs.

The launch of the store was attended by Suddenly Audrey, a drag performer, who wore a Little Shop of Horrors themed look.