ZipZap is a new startup, based at Level39, which is going to change the way we run eCommerce websites. Cash is the preferred method of payment for 54% of Americans, and 8 out of 10 consumers are uncomfortable sharing financial information online,so there is currently a large untapped market for online retailers. ZipZap set out to remove these barriers between retailers and consumers, by allowing consumers to complete online transactions by paying cash at one of their 700,000 payment center locations.

Being the only truly global cash payment network, ZipZap allows the cash-based consumer to participate in the online marketplace. There are three different payment solutions for those who prefer not to use their credit cards online.

The first is called Cashpayment, which allows consumers to make online purchases using their physical cash.

Cashtab is a reusable account number which lets consumers top-up at any of the ZipZap payment centers without the need for a new payment slip each time. Each Cashtab number is directly tied to a consumer’s account with their wallet, currency exchange or prepaid card provider.

CashTab adds additional security to all digital wallet and digital currency transactions by introducing Know Your Customer (KYC) compliance controls. A consumer is granted their CashTab number only once KYC validation is achieved. Once a CashTab is created, that CashTab number can be used to deposit funds into their account at any one of ZipZap’s Payment Centers. The new product allows consumers to make purchases online without the need to divulge sensitive financial information.

Cashcade is a automatic cascading payment system that gives the consumer the option to pay cash for a declined credit card transaction.

Over the next 18 months, ZipZap will become operational in over 50 different countries with the opening of around 2 million additional payment centers. This will allow internet users worldwide to make convenient eCommerce transactions, safe in the knowledge that their financial information will remain completely secure.

Do you use your debit or credit card to make purchases online? Would you prefer to use a cash-based service like Zipzap in future?